Product strategy and software engineering for startups.
Designing and building software products for growing startups.
Product strategy, UX, and engineering - led by founders who’ve been through pivots, pressure, and fundraising deadlines.
(OUR STORY)
Before building Applitude, we were building our own SaaS product.
We wrote the code, talked to customers, made the wrong calls, fixed them, and turned an early idea into a real business — scaling it to ~$500k ARR.
Most wasted time and money doesn’t come from bad code — it comes from unclear decisions made too early.
Applitude exists to help startups design and build software products with clarity first and engineering decisions that scale.
(HOW WE DO IT)
We build startup products by focusing on what matters at each stage.
Product Discovery & Design
This is where most startups either gain clarity or lose months building the wrong thing. We help founders define what to build, why it matters, and what to leave out before time and money are committed to code.
Software Development
We design and build production-ready products focused on clarity, maintainability, and long-term growth — not throwaway MVPs or short-term hacks.
Iteration, Scaling & Support
After launch, we stay involved to iterate, improve performance, and adapt the product as real users and real growth introduce new constraints.
(Client story)
A founder’s perspective on working with Applitude - from product discovery to delivery.
"What stood out wasn’t the speed of delivery - it was the clarity.
Before writing a line of code, we aligned on what actually mattered, pushed back when scope started to grow, and made decisions that still hold up today."
Claudia S.
CEO at Spark
Technologies we use
